WHAT IS CAM-O?
YOU ARE MORE.
CAM-O was built from a simple but powerful belief:
No person should be defined by what they have been through or currently going through.
You are more than an illness.
More than a diagnosis.
More than a hospital room.
More than a setback, circumstance, or limitation.
At the heart of CAM-O is the belief that connection and belonging can change the way we see ourselves. When people feel seen, understood, supported, and connected, they can begin to believe in themselves differently.
And when self-belief changes, transformation becomes possible.
That is what You Are More represents — helping people recognize that their circumstances may be part of their story, but they do not have to become their identity.
BORN FROM OUR STORY
For approximately 18 years, hospitals were a major part of life for our family. My younger brother, Cameron, and I both experienced serious illness through our diagnosis at birth where we were 2-50 cases worldwide with our disease IPEX syndrome. This created countless hospital stays, treatments, uncertainty, isolation, and many of the emotions that can come with growing up differently from the people around you.
We know what it feels like to miss out.
We know what it feels like to feel different.
And we know how powerful it can be when someone makes you feel like you still belong.
After Cameron passed away in 2016, I was left trying to understand what life was supposed to look like without my brother beside me.
Then, at 18 years old, while fighting for my own life in the hospital, my mentor Christian gave me a message that would change the direction of mine:
I was more than a kid in a hospital and because my brother was no longer beside me, I had a purpose to carry his life forward.
For years, illness had told me what my life couldn't be. Christian challenged me to see what it still could become.
That belief became a turning point.
Eventually, I began to understand that everything our family had experienced — the pain, the isolation, the people who showed up for us, Cameron's life, and my own second chance — could become something that served somebody else.
CAM-O was born from that transformation.
What we went through became the reason we give back. Cameron's legacy became part of our purpose. And the message Christian once gave to me became one we now carry forward for others:
CAM-O wasn't created from an idea on a whiteboard.
It was created from lived experience.
You Are More.
ABOUT US
WHO’S BEHIND CAM-O?
My name is Michael Brovac.
I'm an inspirational speaker, coach, entrepreneur, and founder of CAM-O — but long before any of those titles, I was the kid in the hospital bed.
For roughly 18 years of my life, hospitals were a second home.
I grew up navigating serious illness alongside my younger brother, Cameron. Our lives included hospital rooms, treatments, medications, uncertainty, limitations, and experiences that forced us to grow up differently than most kids around us.
For a long time, my circumstances shaped what I believed was possible for my life.
Then everything changed.
THE MOMENT THAT CHANGED MY LIFE
In 2016, I lost my younger brother Cameron.
Two years later, at 18 years old, I found myself fighting for my own life.
During one of the darkest periods of my hospital journey, my mentor Christian challenged the way I saw myself.
He helped me understand that I was more than the kid lying in that hospital bed.
And with Cameron no longer physically beside me, I had a choice in what I did with the life I still had.
I could allow everything we had experienced to become the reason I stopped living...
or I could make it the reason I started.
I began to understand that surviving wasn't enough for me. I wanted to build a life that honoured Cameron, served other people, and proved that where your story begins does not have to determine where it ends.
That realization changed everything.
FROM HOSPITAL TO HERE
The life I once struggled to imagine became the life I started building.
Today, my work has taken me into schools, universities, athletics, health-focused programs, community organizations, basketball programs, and rooms filled with hundreds of people — sharing the lessons that once had to be taught to me.
I've built a career across inspirational speaking, coaching, basketball, mentorship, health and personal development, and entrepreneurship.
Basketball became another major part of that transformation. I went from experiencing physical limitations and uncertainty around what my body would ever allow me to do, to coaching, developing athletes, and becoming part of a championship-winning professional basketball organization.
But the titles, stages, accomplishments, and trophies aren't the most important part of my story.
The transformation is.
I know what it's like to believe your circumstances have already decided who you're allowed to become.
I also know what can happen when that belief changes.
WHY I DO THIS
I don't share my story because I believe everyone needs to live the life I've lived.
I share it because the lesson inside of it belongs to far more people than me.
You are more than what has happened to you.
More than your illness.
More than your failures.
More than your circumstances.
More than other people's expectations.
And more than the version of yourself you've believed you have to remain.
My work today is about helping people build the connection, belonging, and self-belief necessary to discover that for themselves.
Whether I'm standing on a stage, working with an athlete, coaching someone one-on-one, or building CAM-O, the purpose remains the same:
Help people see what's possible when they stop allowing their circumstances to define their identity.
YOU ARE MORE.
How CAM-O creates impact.
CAM-O takes the message of You Are More beyond words and puts it into action.
Through coaching, mentorship, training, educational resources, products, community initiatives, hospital-focused outreach, and meaningful experiences, we create opportunities for people to feel connected, supported, and empowered to grow.
Everything we build comes back to three things:
Connection. Belonging. Self-belief.
Because when people feel like they are seen and that they belong, they are more likely to believe in themselves. And when that belief changes, so can the direction of their lives.
Whether someone is navigating illness, adversity, identity, confidence, health, or simply trying to become more of who they're capable of being, CAM-O exists to remind them:
Your circumstances are part of your story. They don't have to define your identity.
THERE'S A PLACE FOR YOU IN CAM-O
CAM-O isn't meant to be something you simply read about.
It's something you can be part of.
You can join the mission by working with us through coaching and training, learning through our resources and future courses, supporting or participating in CAM-O initiatives and experiences, representing the message through our products and apparel, or simply carrying You Are More into your own community.
For schools, hospitals, organizations, teams, families, and community partners, CAM-O also creates opportunities to collaborate, bring programming to your community, support initiatives, and help us reach the people who need this message most.
And you don't need to have lived our story to be part of the mission.
You just have to believe in what it represents:
That people deserve to feel connected.
That people deserve to belong.
And that every person deserves the opportunity to discover that they are more.